Shinsegae's beauty select shop opens pop-up store installed with AI smart mirror

By Park Sae-jin Posted : November 8, 2021, 10:14 Updated : November 8, 2021, 10:14

[Courtesy of Shinsegae]

SEOUL -- Chicor, a beauty select shop chain launched by the department store wing of South Korea's retail giant Shinsegae Group, will showcase a pop-up store installed with an artificial intelligence-based smart mirror that analyzes the skin condition of customers and provide the best-matching skincare products.

A pop-up store is a trend of opening short-term sales spaces that last for days to weeks to catch onto a fad or scheduled event. Select shops feature a range of brands chosen to target a specific audience. Stores are constantly updated with new products, and curators find and select goods from different brands so that customers can discover new brands and styles in a single location.

Chicor will open the pop-up store for its skincare brand in the central city of Daejeon. It is divided into an experience zone and a sales zone. In the experience zone, customers can diagnose and analyze their skin through a smart mirror. It provides a variety of experiences, including makeup methods suitable for skin types. The sales zone recommends skincare products suitable for customers.

The smart mirror with a built-in camera and an under-the-mirror display provides lessons about how to put on different makeup styles. Customers can decide whether to buy suggested products after trying them. Shinsegae said that the smart mirror service will be provided in other stores later. 

Chicor aims to leap into a future beauty select shop for MZ generations. "Non-face-to-face shopping has emerged as a trend, and digitalization has become a necessity in the cosmetics industry, not an option," said Kim Myo-soon, executive director of Shinsegae's cosmetics and miscellaneous goods. "We will introduce Chicor's differentiated beauty tech service that combines K-beauty with new technologies."

Along with the AI-based magic mirror, other smart personalized services are being adopted in South Korea's cosmetics market that stood at 14.1 trillion won ($11.9 billion) in 2020. AK Plaza, the department store franchise operated by Aekyung opened a project shop in April 2021 using a miniature smart factory module. The smart factory robot used some 110,000 sets of skin data to instantly create tailor-made personalized cosmetics.

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