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Samsung taps K-pop star RIIZE to showcase "everyday AI" at CES 2026
SEOUL, January 06 (AJP) - Samsung Electronics is highlighting how artificial intelligence is being integrated into everyday life at CES 2026 through a collaboration with six-member K-pop group RIIZE. RIIZE attended a series of events held by Samsung during the show, including its flagship “The First Look” program, as global brand ambassadors, experiencing new products and services and sharing the experience with global audiences. The group has previously worked with
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