[영문] A Winter Wedding Extravaganza: Two Major Industry Players Say, “I Do”

By Park Sae-jin Posted : December 30, 2008, 13:17 Updated : December 30, 2008, 13:17

Two celebrated names in the wedding industry, AmericanBridal.com and Bridalguide.com, have come together to help brides through these hard economic times. Shirley Tan, CEO of AmericanBridal.com is writing an editorial detailing money-saving tips for winter wedding favors that Bridalguide.com will feature this month.

The economic recession is affecting more than jobs. The housing crisis, fear of unemployment, and inflation are forcing brides to spend conservatively on weddings. Polls suggest that brides are disgruntled about having to adjust wedding plans to meet shallow budgets. Although stress is to be expected during the wedding planning process, some brides claim that the added restrictions of the economy are causing unbearable stress on their relationships.

Both parties have heard the anecdotes and witnessed the trend, and they want to offer advice to readers that will relieve some stress while still allowing them to achieve their dream weddings.

“Winter weddings carry so many hidden costs,” said Shirley Tan, CEO of AmericanBridal.com. “They commit to this fantasy wedding and the hidden costs can halt the process, ruining these fantasies. I want brides to know that there are ways to have a beautiful wedding on any budget, even in the winter.”

The cost of heating alone can sabotage budget plans.

Both organizations are optimistic about this new development. “We are always looking to bring helpful cost-saving tips to our brides,” said Jennifer Lazarus, General Manager of Bridalguide.com.

(BUSINESS WIRE)

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