GS Retail, the operator of GS25, announced on Sunday that the 393-square-meter mega store, located near a university in Ho Chi Minh City, began operations Thursday. The store sells a variety of Korean food, including ramyeon (instant noodles) and kkwabaegi (twisted doughnuts), as well as Vietnamese snacks.
The Korean company currently has the largest number of convenience stores in southern Viet Nam, surpassing global rivals such as Circle K and 7-Eleven.
"Opening the 300th GS25 store in Viet Nam is a tangible result that reflects the success of our brand's competitiveness and localization strategy," Jung Jae-oh, GS25's overseas business operations team head, said in a press release. "We will strive to emerge as the undisputed top convenience store in Viet Nam and further grow into a global brand."
Its localization strategy has focused on blending Vietnamese food culture with the Korean Wave and K-food, as well as offering convenient environments including spaces that can be used as a restaurant or cafe-like area.
As of January, GS Retail also had over 270 stores in Mongolia. The company aims to reach 500 stores in both Vietnam and Mongolia by next year. It plans to operate 1,000 overseas stores by 2025 and 1,500 stores by 2027.
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