LG Electronics opens AI appliances showroom in Spain

By Candice Kim Posted : June 17, 2024, 11:19 Updated : June 17, 2024, 11:19
LG Electronics showcases premium AI appliances in eco-friendly Another Hanok net-zero showroom for B2B customers in Spain. Courtesy of LG Electronics
SEOUL, June 17 (AJU PRESS) - LG Electronics has unveiled Another Hanok, a premium experience space in Madrid, Spain, featuring the company's differentiated artificial intelligence-powered appliances and heating, ventilation and air conditioning (HVAC) solutions.

Another Hanok replicates a traditional Korean architectural style building powered by LG's energy-efficient products, achieving 100 percent energy self-sufficiency through a smart system.

The space will serve as a net-zero showroom for B2B customers, showcasing sustainable solutions for carbon neutrality and strengthening networking opportunities to expand LG's B2B business.

Installed is the popular Therma V R290 Monobloc high-efficiency heat pump system in Europe, significantly reducing energy consumption. A home energy solution generating electricity via solar power and storing surplus in an ESS is also implemented.

The hanok's interior houses premium AI appliances like the LG OLED evo, LG PuriCare Aero Furniture, and LG Trom WashTower, enabling visitors to experience LG's comprehensive high-efficiency product lineup.

"Another Hanok will be a business hub for meeting B2B clients in Spain and an embodiment of LG's brand message 'Life's Good,' conveying optimism for a better life and future," said Jaime de Jaraiz, president of LG Spain.

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