The company said Sunday that it launched the store in Boeung Keng Kang, one of the busiest districts in the Cambodian capital, in partnership with Saihan Partners, a joint venture between Cambodia's Saisons Brother Holding and Korea’s Hanlim Architecture Group.
Emart24 and Saihan aim to operate 100 stores within five years.
The 231-square-meter store sells about 300 Korean products, including tteokbokki (finger-sized rice cakes simmered in a fiery-red spicy chili sauce) and eomuk (fish cake), and allows visitors to cook and eat instant noodles on-site.
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