Samsung's Bespoke refrigerator sells 300 million units since 2019 launch

By Candice Kim Posted : June 26, 2024, 14:37 Updated : June 26, 2024, 14:37
Models pose with Samsung Electronics' Bespoke refrigerator. Courtesy of Samsung
 
SEOUL, June 26 (AJU PRESS) - Samsung Electronics' Bespoke refrigerator has sold 300 million units in South Korea since its 2019 launch, the company said Wednesday. 

The Bespoke line revolutionized the appliance market by offering customizable product types, materials, and colors. In 2021, it expanded to 360 prismatic color options and introduced a lifetime warranty on its digital inverter compressor.

2022 saw the launch of the Bespoke Infinite Line, focusing on durability and elegance. This year's model features 'AI Vision Inside', automatically recognizing ingredients and creating food lists to reduce waste.

Vice President Hwang Tae-Hwan highlighted the refrigerator's evolution in supporting personalized lifestyles and its role as an AI appliance hub. The Bespoke line's success has cemented Samsung's position as a consumer-centric lifestyle brand, continually innovating to enhance personalized food experiences.
Candice Kim

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