PHOTOS: NewJeans named promotional ambassadors to promote tourism to Korea
By Kim Dong-wooPosted : July 11, 2024, 18:44Updated : July 11, 2024, 18:50
SEOUL, July 11 (AJU PRESS) - K-pop girl group NewJeans will serve as promotional ambassadors for Korean tourism for this year.
At an event held at Grand Hyatt Seoul in the capital on Thursday, the quintet received a plaque from the Ministry of Culture, Sports and Tourism to carry on their role in promoting Korean tourism.
They will engage in various promotional activities primarily targeting the young demographic, which constitutes about one-third of Korean tourists.
As part of such efforts, the ministry unveiled two promotional videos featuring them which are also available on the Korea Tourism Organization's YouTube channel.
The videos are set to be broadcast on billboards across 12 major cities worldwide, including Bangkok, Dubai, Mexico City, New York's Times Square, Tokyo and Shanghai.
The members of K-pop girl band NewJeans pose for a photo at an event in Seoul on July 11, 2024. AJU PRESS Kim Dong-woo
The members of K-pop girl group NewJeans receive a trophy from Minister of Culture, Sports and Tourism Yu In-chon (far left) at an event in Seoul on July 11, 2024. AJU PRESS Kim Dong-woo
Hanni, a member of K-pop girl group NewJeans attends an event in Seoul on July 11, 2024. AJU PRESS Kim Dong-woo
Minji, a member of K-pop girl group NewJeans attends an event in Seoul on July 11, 2024. AJU PRESS Kim Dong-woo
Haerin, a member of the K-pop girl group NewJeans attends an event in Seoul on July 11, 2024. AJU PRESS Kim Dong-woo
Danielle, a member of the K-pop girl group NewJeans attends an event in Seoul on July 11, 2024. AJU PRESS Kim Dong-woo
The members of K-pop girl band NewJeans pose for a photo with Minister of Culture, Sports and Tourism Yu In-chon (5th from left) at an event in Seoul on July 11, 2024. AJU PRESS Kim Dong-woo