Shinsegae Department Store to launch Koreas first Prada Beauty store

Interior view of the Prada Beauty pop-up store at Shinsegae Department Store's Gangnam branch in southern Seoul. Courtesy of Shinsegae

SEOUL, August 12 (AJU PRESS) - Shinsegae Department Store said Monday that it will open Korea's first Prada Beauty store at its Gangnam branch in southern Seoul on Aug. 20.

The luxury brand, established in 1913, is known for its refined aesthetics and creativity in fashion.

Before the official launch, a pop-up store will operate from Aug. 9 to 25. Visitors can explore makeup, skincare and fragrance lines, receive touch-up services, and participate in membership benefits and lucky draw events.

The pop-up will feature attractions including a photo booth for Kakao Talk channel subscribers and free engraving services for select purchases. Gifts with purchases include Prada Beauty charms, mirrors and triangle pouches.

Key products include lip balm, Monochrome Soft Matte lipstick, Paradoxe Eau de Parfum and Augmented Skin Cream.

Candice Kim candicekim1121@ajupress.com

Shinsegae Department Store to launch Korea's first Prada Beauty store