Samsung envisions AI integration across product lines

By Candice Kim Posted : October 4, 2024, 17:40 Updated : October 4, 2024, 17:40
Han Jong-hee, CEO of the Device Experience Division of Samsung Electronics, delivers a keynote speech at the Samsung Developer Conference 2024 at the San Jose McEnery Convention Center in California on Oct. 3, 2024. Courtesy of Samsung Electronics
SEOUL, October 4 (AJP) – Samsung Electronics unveiled its vision for applying artificial intelligence across all product lines during its annual developers’ forum in the United States on Thursday.

The 10th Samsung Developer Conference (SDC) attracted around 3,000 developers, partners and media representatives in San Jose, California, under the theme, “AI for All – A Decade of Open Innovation and Beyond.”

The Korean tech giant announced plans to unify the software experience across mobile devices, TVs and home appliances under the "One UI" brand, promising up to seven years of software upgrades.

Samsung emphasized the integration of on-device AI, which processes data directly on the device, with high-performance cloud AI to optimize user experiences while enhancing privacy and security.

“In the future, Samsung devices will recognize who is speaking and deliver a customized experience. What’s more, connected devices and sensors throughout the home will be able to recognize your location, providing another level of personalization,” said Han Jong-hee, CEO of the Device Experience Division, during his keynote speech.

“As Samsung has the widest range of devices, from mobile to TVs and home appliances, I believe we are best positioned to provide this customized AI experience.”

Samsung showcased AI-driven features for various products, including Galaxy AI for mobile devices, AI-powered home appliances like the Bespoke AI Family Hub refrigerator, and AI-enhanced TV experiences.

The company also highlighted the evolution of its Tizen operating system and SmartThings platform, which now boasts over 350 million registered users and 340 certified partner companies.

The conference featured presentations on Samsung's AI research directions, security technologies, and B2B solutions. Partners like Kohler and Dexcom discussed collaborations in water usage monitoring and personalized health management. Samsung’s C-Lab startups also participated, showcasing innovative technologies in AI commerce, audio AI, and decentralized biometric authentication.

Meanwhile, on Friday, Samsung announced the mass production of its new PM9E1 solid-state drive (SSD) for PCs, featuring industry-leading performance and capacity. The SSD, based on PCIe (Peripheral Component Interconnect Express) 5.0 technology, features an 8-channel controller and 8th generation V-NAND, delivering sequential read and write speeds of up to 14.5GB/s and 13GB/s, respectively. This performance improvement enables efficient loading of large language models (LLMs) used in AI applications.

The PM9E1 is available in capacities of up to 4TB, making it suitable for AI-generated content, high-resolution images and videos, and gaming. It also incorporates enhanced security features, including the SPDM 1.2 standard, to prevent supply chain attacks. Samsung plans to expand supply to major global PC manufacturers and aims to strengthen its leadership in the on-device AI market with future consumer PCIe 5.0 SSD products.
 
Attendees examine SmartThings and Samsung Wallet integration at SDC 2024's AI for Platform booth in San Jose. Courtesy of Samsung Electronics

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