CJ Olive Young expands rapidly growing live-streaming commerce

CJ Olive Young's partner brand Biodance conducts a live commerce session at the newly opened Olive Live studio. Courtesy of Olive Young

SEOUL, October 23 (AJP) - CJ Olive Young, a South Korean health and beauty retailer, is expanding its mobile live-streaming commerce business by opening a dedicated studio and offering production support for partner brands.

The company said Wednesday Olive Live, its streaming platform launched in October 2019, has seen viewer numbers jump 142 percent and order value rise 33 percent in the first half of 2024 compared to the previous year.

Popular programs include "Beauty Expert's Pouch," featuring beauty professionals' recommendations, and "Olive Market," with creator-curated items.

Olive Young has recently opened a studio for Olive Live at its Seoul headquarters.

The new studio will focus on supporting small and medium-sized enterprises through its Partner Live program, which provides production support and marketing infrastructure to help brands develop their own live commerce capabilities.

The company said seven broadcasts achieving over 100 million won in orders this year were all from new brands or product launches.

Candice Kim candicekim1121@ajupress.com