Hyundai Motor partners with Nvidia to accelerate AI-powered mobility development

By Park Sae-jin Posted : January 10, 2025, 16:21 Updated : January 10, 2025, 16:30
Kim Heung-soo (left), executive vice president at Hyundai Motor Group, and Rishi Dhall, vice president of automotive at Nvidia, pose for a photo after signing a strategic partnership at the Fontainebleau Las Vegas hotel in Las Vegas on Jan. 9, 2025. Courtesy of Hyundai Motor Group
LAS VEGAS, January 10 (AJP) -- Hyundai Motor Group announced on Friday a strategic partnership with Nvidia to accelerate the development of artificial intelligence technologies for future mobility solutions.

The South Korean automaker plans to leverage Nvidia's computing technology and AI enterprise software to process the vast amounts of data required for training AI models across various applications, including autonomous driving and robotics.

"Hyundai Motor Group is exploring innovative approaches with AI technologies in various fields such as robotics, autonomous driving and smart factories," said Kim Heung-soo, executive vice president at Hyundai Motor Group.

The agreement was signed Thursday in Las Vegas, where both companies are showcasing their latest technologies at CES 2025.

The partnership includes utilizing Nvidia's Omniverse platform to create digital twins of Hyundai's manufacturing facilities, aiming to improve efficiency and quality while reducing costs.

The automaker will also adopt Nvidia's Isaac robot development platform to power AI-driven robotics systems.

"Accelerated computing, generative AI, and Omniverse are unlocking a new era of mobility," said Rishi Dhall, Nvidia's vice president of automotive.

The two companies will collaborate on developing virtual simulation environments for testing autonomous driving technologies and robotics systems.

Additional initiatives under the partnership will be announced later, according to the companies.

After the announcement, shares of Hyundai Motor Co. surged 6.1 percent to close at 226,000 won ($154). Sister company Kia Corp. also saw its shares rise 2.23 percent to close at 105,600 won.

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