The announcement came just a day after SM unexpectedly unveiled a teaser video for the group during their 30th anniversary concert, "SMTOWN LIVE 2025," held at the Gocheok Sky Dome in Seoul on Sunday.
Their name reflects their mission to connect with global fans through a mystical and beautiful musical world, filled with diverse emotions and heartfelt messages.
SM described Hearts2Hearts as having a wide range of charm and immense untapped potential, emphasizing that they will showcase their unique and distinctive style, honed through the company's expertise in grooming K-pop acts accumulated over several decades.
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