According to Nongshim, the new subsidiary, Nongshim Europe B.V., will take advantage of the Netherlands' extensive logistics infrastructure, including the Port of Rotterdam — Europe's busiest — as well as the country's well-developed rail and road networks.
The expansion comes as Europe's instant noodle market, valued at approximately $2 billion in 2023, has experienced rapid growth, with a compound annual growth rate of 12 percent over the past five years.
Nongshim has outpaced the broader market, recording an average annual sales increase of 25 percent during the same period, with growth accelerating to 40 percent in 2024.
As the largest instant noodle company in South Korea, Nongshim aims to leverage Europe's diverse consumer tastes, where regional preferences shape brand dominance across different markets. The company also plans to strengthen its foothold in major European retail chains.
“Our diverse product lineup, from Shin Ramyun to Shin Ramyun Toomba, positions us well to capture the European market,” a Nongshim representative said. “By expanding distribution and developing localized products, we are confident in achieving our $300 million sales target by 2030.”
To support its international growth, Nongshim is constructing a dedicated export facility in Busan, expected to boost the company’s annual production capacity to 2.7 billion units by late 2026.
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