PHOTOS: 'K-Pop Demon Hunters' immersive pop-up experience in Seoul
By Yoo Na-hyunPosted : December 10, 2025, 16:08Updated : December 10, 2025, 16:08
The official pop-up store for the Netflix animation "K-Pop Demon Hunters" in Seongsu-dong, Seoul, Dec. 10, 2025/ AJP Yoo Na-hyun
SEOUL, December 10 (AJP) — The official pop-up store for the Netflix animated feature, “K-Pop Demon Hunters,” officially launched on Dec. 4 in the trendy Seongsu-dong district of Seoul.
It is being hosted in a unique venue — a former factory building — where the entire three-story structure has been completely transformed into an immersive experience dedicated to the film’s universe.
The Seoul engagement, which runs for 25 days through Dec. 28, is the initial stop of an extensive Asian tour. Following its debut in South Korea, the pop-up is scheduled to travel to major cities across the region, including Singapore, Bangkok, Tokyo, and Taipei.
The exhibit’s second floor serves as a central hub for immersion, featuring diverse exhibition and interactive zones designed to allow attendees to explore the film's narrative arc. Highlights include dedicated themed spaces for popular original soundtrack tracks such as “How It’s Done” and “Soda Pop.”
Visitors at the K-Pop Demon Hunters pop-up store, Dec. 10/ AJP Yoo Na-hyun
Visitors at the K-Pop Demon Hunters pop-up store, Dec. 10/ AJP Yoo Na-hyun
Merchandise for "Saja Boys" and "Huntrix" exhibited at the K-Pop Demon Hunters pop-up store, Dec. 10/ AJP Yoo Na-hyun
Visitors at the K-Pop Demon Hunters pop-up store, Dec. 10/ AJP Yoo Na-hyun
Visitors experience the "Huntrix Airplane" booth, featured in the film, at the K-Pop Demon Hunters pop-up store, Dec. 10. AJP Yoo Na-hyun
Visitors experience the "Saja Boys" booth at the K-Pop Demon Hunters pop-up store, Dec. 10. AJP Yoo Na-hyun
Visitors pose at the "Saja Boys" booth at the K-Pop Demon Hunters pop-up store, Dec. 10. AJP Yoo Na-hyun
A visitor looking at "Duffy" character merchandise/ AJP Yoo Na-hyun
"Duffy" character balloon installed on the rooftop of a building next to the K-Pop Demon Hunters pop-up store building/ AJP Yoo Na-hyun