SEOUL, December 16 (AJP) - Samsung Electronics is ramping up its push into the business-to-business market, expanding its air conditioning portfolio into industrial applications and broadening its presence in corporate displays and connected building solutions for enterprise clients.
According to industry sources, Samsung has reinforced its Air Solution team within the Digital Appliances division as it shifts focus from consumer-oriented air conditioners to industrial, infrastructure and large-scale commercial systems.
The move comes as demand for heating, ventilation and air conditioning (HVAC) systems is expected to surge with the expansion of artificial intelligence data centers, which require advanced cooling technologies. Global Market Insights forecasts the global HVAC market will grow from $31.06 billion in 2024 to $54.54 billion by 2034.
Last month, Samsung acquired FlaktGroup, Germany’s largest HVAC specialist, for 1.5 billion euros ($2.4 billion), securing advanced industrial cooling expertise. FlaktGroup supplies HVAC systems to data centres, hospitals and large commercial facilities across Europe and other regions.
Samsung aims to use FlaktGroup’s technologies alongside its own AI-based building control platform to strengthen its offering of customized cooling solutions for data centers and other corporate clients, industry officials said.
The company is also reviewing plans to integrate FlaktGroup’s technologies into its domestic manufacturing operations, potentially at its Gwangju plant, a major hub for Samsung’s home appliance production.
Beyond HVAC, Samsung is expanding its footprint in the corporate display market, where it has gained traction in specialized segments requiring ultra-high-definition and large-format LED displays.
Last month, Samsung supplied around 6,000 televisions and smart signage units to Royal Caribbean Cruises’ Star of the Seas, billed as the world’s largest cruise ship. In 2023, the company installed hotel televisions and its micro LED display product, The Wall, at the Hilton Waikiki in Hawaii, and delivered commercial displays to major hotels including Kempinski in Bali and Marina Bay Sands in Singapore.
Industry analysts note that corporate displays typically command higher margins than consumer products, as they rely on advanced technologies and customised installations, helping offset the slowing growth of the mature consumer electronics market.
Samsung’s broader B2B expansion is expected to accelerate as consumer demand stagnates and enterprises increasingly seek integrated solutions combining AI and internet-of-things technologies.
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
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