SEOUL, December 16 (AJP) - Ferrari will adopt automotive organic light-emitting diode (OLED) panels from Samsung Display for its next-generation vehicles, as the luxury sports carmaker seeks to enhance in-car digital experiences through advanced display technology.
The Italian automaker said Tuesday Samsung Display’s panels were selected for their ability to support the innovative designs and form factors required for Ferrari’s future models.
“Samsung Display’s expertise in designing and manufacturing thin and lightweight OLED panels is a clear advantage in enhancing the digital environment of Ferrari’s next-generation models,” Ernesto Lasalandra, Ferrari’s chief research and development officer, said in a statement.
“In the luxury segment, improving the customer experience is key, and Samsung’s support was essential in introducing unprecedented custom advanced display solutions in the automotive industry,” he added.
Lasalandra said the partnership reflects broader industry trends, including digitalization, user experience and premium branding, and highlights the growing role of cross-industry technology collaboration in driving automotive innovation.
Park Jin-woo, executive vice president of Samsung Display, said the agreement underscores the South Korean company’s technological leadership in advanced displays.
“When thinking of the world’s most iconic high-performance sports cars, Ferrari is the brand that comes to mind,” Park said, adding that both companies share values of passion, continuous innovation and a commitment to excellence.
“Through this partnership, we aim to deliver exceptional value to consumers and further strengthen Samsung Display’s position as a leader in next-generation display innovation,” he said.
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
Copyright ⓒ Aju Press All rights reserved.