SEOUL, December 22 (AJP) - South Korean dermacosmetic brand Celimax's flagship product, the Retinal Shot Tightening Booster, ranked first overall on Amazon Australia’s beauty bestseller list, the company said on Monday.
The product initially climbed to the top spot in the facial serums category during Amazon Australia’s International Brand Pavilion promotion before rising to No. 1 across the broader beauty category, which includes products from major global brands, according to the company.
Celimax said the serum has continued to post strong results on global e-commerce platforms based on actual purchase data. The product previously ranked No. 1 for the search keyword “retinal” on Amazon in North America and also topped the overall beauty products category on global shopping platform YesStyle.
Kim Min-seok, CEO of Celimax, said the performance on Amazon Australia underscores growing overseas acceptance of the company’s “steady-seller strategy,” which emphasizes core products over short-term trends.
“We will continue to focus on developing products that deliver clear skin benefits and build long-term consumer trust,” Kim said.
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