Naver, Spotify open joint popup store in Seoul to showcase audio content partnership

By Kim Dong-young Posted : December 23, 2025, 17:47 Updated : December 23, 2025, 17:47
Visitors browse thje Naver-Spotify popup store held in Seongsu from Dec. 23 to 24/ Courtesy of Naver
 
SEOUL, December 23 (AJP) - South Korean internet giant Naver and global music streaming service Spotify have launched a two-day popup store in Seoul's Seongsu-dong to promote their content partnership.

The popup store, running from Dec. 23 to 24 at XYZ SEOUL, allows Naver Plus membership subscribers to experience integrated audio content services from both platforms. Non-members can also gain access by signing up for the membership on-site.

Since Nov. 27, Naver Plus membership subscribers have been able to access Spotify Premium Basic as part of their monthly subscription, enabling them to stream Spotify's extensive music library at no additional cost.

The venue features multiple experience zones highlighting the integration between Naver's services and Spotify. A navigation zone demonstrates how Naver Maps can sync with Spotify to recommend playlists based on saved destinations, while a search zone allows visitors to find and play music directly through Naver's search results.
 
Visitors browse thje Naver-Spotify popup store held in Seongsu from Dec. 23 to 24/ Courtesy of Naver
 
The popup store also includes interactive areas where visitors can create customized eco-bags and view works by graffiti artists. A special room dedicated to South Korean boy band Stray Kids member Felix, who serves as campaign ambassador for both companies, is also available.

Naver said it plans to continue online and offline promotional events to strengthen user engagement with the Naver-Spotify collaboration.
Kim Dong-young

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