The event, held from Dec. 21, drew guests from fashion, design, automotive and lifestyle sectors. London and Seoul-based creative directing teams Nazferatu and Aube Arte orchestrated the showcase.
Japanese contemporary artist Ryota Daimon headlined the event with a live painting performance, using a vehicle as his canvas. The artist, known for fusing street culture with traditional Japanese aesthetics, transformed the car into what organizers described as an artistic object rather than mere transportation.
"This art collaboration was an attempt to extend Lotus's pursuit of performance and design sensibility into the broader lifestyle sphere," a Lotus Cars Korea official said. "We plan to continue expanding touchpoints with customers through brand activities that combine art, culture and spatial experiences."
The company indicated it would pursue similar differentiated marketing initiatives in 2026, seeking to carve out a distinctive brand identity in South Korea's competitive luxury automotive market.
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