Lotte Wellfood has unveiled an ad campaign featuring Kim Yuna for its “Premium Ghana” line as it targets the winter dessert market.
Lotte Wellfood said Tuesday it released the campaign alongside the launch of three limited-edition winter products. The campaign follows a teaser video released in December after Kim was named the brand ambassador.
The main campaign consists of three videos highlighting the limited-edition “Triple Berry,” “Cookie Berry” and “Langue de Chat Cheese Berry.” The ads show Kim opening a large jewelry box in a snow-covered plaza and discovering the products, while emphasizing the colors of berries such as strawberries, raspberries and bokbunja (Korean black raspberry).
“Premium Ghana Triple Berry” is a shell chocolate coated in rich Ghana chocolate, with a filling made from strawberries, raspberries and bokbunja, plus strawberry syrup. “Premium Ghana Cookie Berry” layers milk chocolate, triple-berry chocolate and berry powder over a chocolate butter cookie for varied flavors and textures. “Premium Ghana Langue de Chat Cheese Berry” coats a cream-cheese langue de chat cookie with strawberry chocolate.
The campaign will run through Feb. 14 on TV and major platforms including YouTube, Instagram and Netflix, the company said. The three winter limited-edition products are being sold through major channels including big-box retailers, convenience stores and e-commerce sites.
Lotte Wellfood launched Premium Ghana in 2023 as a higher-end line of Ghana chocolate and has expanded it beyond chocolate into desserts. Based on recipes from professional chocolatiers, the company blends cacao with other ingredients to create a deeper, balanced flavor, and has broadened the lineup to include chocolate bars, bite-size chocolates, shell chocolates, biscuits and ice cream.
A Lotte Wellfood official said the campaign was designed to create synergy between Kim, “who fits the winter image,” and the three new berry-themed products, adding that the company plans to keep strengthening Premium Ghana’s image as a premium chocolate dessert brand.
* This article has been translated by AI.
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