Amorepacific donates 300 million won to Hope 2026 giving campaign
Amorepacific said Tuesday it donated 300 million won to the Community Chest of Korea’s “Hope 2026 Sharing Campaign.”
The company has taken part in the campaign for 24 years since 2002. Since 2008, it has made designated donations to its “Beautiful Life” program to support the economic independence of women in vulnerable groups. Since 2024, it has directed donations to its “MEET YOUR BEAUTY” campaign aimed at helping teenagers develop a healthy sense of beauty.
Amorepacific said it plans this year to expand MEET YOUR BEAUTY education through schools and related organizations, while also providing intensive programs for teenagers in vulnerable groups. It also plans to develop a standardized curriculum designed for use in the field to spread a message of inclusive beauty.
An Amorepacific official said, “We see it as meaningful to practice social responsibility through the Hope Sharing Campaign,” adding, “We will continue sustainable giving and action so we can support neighbors in need.”
E-Land’s WHO.A.U unveils first 2026 collection, “Urban Rhythm”
WHO.A.U, operated by E-Land World, said Tuesday it will release its first 2026 collection, “Urban Rhythm,” simultaneously in online and offline stores.
The collection is built around the theme of keeping one’s own rhythm in the fast pace of city life. The brand said the lineup reflects the lifestyle of today’s generation seeking balance amid noise and speed, featuring natural silhouettes and lightweight comfort.
Key styles include lightweight padded outerwear and a “USA reversible warm-up jacket,” designed for everyday wear such as commuting or walking. The company said the items reflect the “granola girl core” trend, described as a nature-friendly outdoor style.
A WHO.A.U official said, “Urban Rhythm is a collection for granola girls who keep their own tempo in the fast flow of the city,” adding that the brand is offering outerwear that combines style and mobility for a range of everyday settings.
Skinfood launches limited-edition “Manggeureojin Bear” line in Olive Young collaboration
Skinfood said Tuesday it is joining a collaboration campaign with Olive Young and the character Manggeureojin Bear, releasing a limited-edition lineup of pad and mask products.
The main item, the “Manggeureojin Bear Collab Pad Double Planning Set (three types),” includes two full-size products and a free Manggeureojin Bear pouch (one of two types, selected at random). The “Manggeureojin Bear Collab Carrot Mask Planning Set” includes seven masks (5+2). Buyers of the planning sets will also receive a Manggeureojin Bear hair-fixing sheet.
The products will be available starting Feb. 1 at Olive Young online and offline stores. To mark the launch, Skinfood said it will offer discounts of up to 40% throughout February, with discounts of up to 41% from Feb. 1-8.
A Skinfood official said the collaboration with the popular character adds collectibility, and the company will continue trying new approaches to offer fresh brand experiences and enjoyment.
* This article has been translated by AI.
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