Auction to Shut Down Secondhand Marketplace Service After 25 Years

Auction’s secondhand marketplace, a service credited with helping shape South Korea’s online used-goods trade, will shut down after 25 years as mobile-first rivals dominate the market.  
According to the industry on Wednesday, Auction will end both the used-goods section on its website and its used-goods marketplace app starting March 31. New item listings in the app will stop first, on Feb. 26. An Auction official said the company decided to close the service to reassign staff and resources to “more efficient services.”  
The used-goods marketplace was closely tied to Auction’s origins. The company launched in 1998 as South Korea’s first auction-focused site, introducing a model in which individuals sold used items through open bidding. Auction opened the used-goods marketplace section in 2001.  
The service was also seen as helping standardize escrow-style payments — releasing funds only after a buyer confirms a purchase — as a way to reduce fraud that was common in community-based trading forums such as Joonggonara. Listings ranged from rare collectibles to home appliances and clothing, drawing sellers and buyers nationwide. Auction introduced an app in 2013.  
Auction’s position weakened in the late 2010s as mobile-optimized platforms such as Karrot, which is built around local neighborhoods, and Bunjang, which targets interest-based trading, gained ground. Users moved to specialized apps offering simple chat functions and GPS-based in-person transactions.  
Data from app and retail analytics service Wiseapp Retail showed that last month the number of unique users on major secondhand platforms was 23.4 million for Karrot, 4.73 million for Bunjang and 1.95 million for Joonggonara.  
Over the same period, app usage rates — the share of installers who actually used the app — were 69% for Karrot, 39% for Bunjang and 27% for Joonggonara. Wiseapp Retail said Auction’s used-goods marketplace was not included because its user base was not large.  
Industry observers said the shutdown reflects a push by Shinsegae Group’s e-commerce unit, which operates Gmarket and Auction, to improve efficiency. One industry official said a general e-commerce platform’s secondhand section can be less efficient in a market dominated by specialized apps, calling the move a strategic choice to drop inefficient services and focus on core open-market competitiveness.