Under the partnership, Kim will experience Polestar products and the brand firsthand and take part in a range of online and in-person activities, including brand events and digital content, to broaden engagement with Polestar customers.
Polestar Korea said it focused on Kim’s polished, trustworthy image, saying it aligns with Polestar’s core values of Scandinavian design, performance and sustainability. The company said his emphasis on restrained aesthetics and authenticity is expected to help deliver Polestar’s brand message.
Ham Jong Sung, CEO of Polestar Korea, said, “Actor Kim Woo Bin has been loved for a long time based on his distinct style and trustworthy image,” adding that he is expected to convey Polestar’s values of design, performance and sustainability to customers “more sincerely.”
Kim said, “I’m happy to be with Polestar. I want to share the brand’s appeal honestly and sincerely.”
* This article has been translated by AI.
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