SEOUL, February 4 (AJP) - Girl group KATSEYE will appear in a massively expensive commercial during this weekend's Super Bowl match.
Insurance company State Farm's commercial, slated to air during the coveted Super Bowl slot on Sunday, will feature the Los Angeles–based six-member group, alongside American actress and singer Hailee Steinfeld, American actor and comedian Keegan-Michael Key.
A preview of KATSEYE performing to American rock band Bon Jovi's "Livin' on a Prayer" was teased on YouTube earlier this week, raising anticipation for the commercial.
Last year's Super Bowl drew 127.7 million viewers across television networks and streaming platforms, driving costs for 30-second ads to a record US$10 million this year, with slots reportedly snapped up immediately.
Ahead of Super Bowl, the sextet, who made their debut in June last year through a global audition project by K-pop behemoth HYBE, will make their first appearance on NBC's "The Tonight Show Starring Jimmy Fallon" on Wednesday.
Insurance company State Farm's commercial, slated to air during the coveted Super Bowl slot on Sunday, will feature the Los Angeles–based six-member group, alongside American actress and singer Hailee Steinfeld, American actor and comedian Keegan-Michael Key.
A preview of KATSEYE performing to American rock band Bon Jovi's "Livin' on a Prayer" was teased on YouTube earlier this week, raising anticipation for the commercial.
Last year's Super Bowl drew 127.7 million viewers across television networks and streaming platforms, driving costs for 30-second ads to a record US$10 million this year, with slots reportedly snapped up immediately.
Ahead of Super Bowl, the sextet, who made their debut in June last year through a global audition project by K-pop behemoth HYBE, will make their first appearance on NBC's "The Tonight Show Starring Jimmy Fallon" on Wednesday.
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