SEOUL, February 06 (AJP) - The return of K-pop’s most influential acts, BTS and BLACKPINK, has fueled a significant surge in user engagement for Weverse, the global fan community platform. According to the 2025 Weverse Fandom Trend report released on February 6, the platform reached several new milestones in user growth and activity over the past year.
The resurgence was most visible following the military discharge of BTS members in June last year. New followers for the group’s community spiked by over 300 percent compared to the previous month, with the total follower count surpassing 30 million in July. Similarly, BLACKPINK became the first girl group on the platform to exceed 10 million followers in January. The group also recorded the highest digital product sales on the platform following the announcement of their latest world tour.
Driven by these major names, Weverse reported a monthly active user count of over 12 million. The platform now hosts 178 different artists and recorded 200 million viewers for its live streaming service, Weverse Live, with cumulative views reaching 1 billion. User retention also improved, with the average monthly time spent on the app rising to 263 minutes, up from 237 minutes the previous year.
The platform’s growth extends well beyond South Korean acts. KATSEYE, a girl group formed through a joint venture between HYBE and Geffen Records, saw its average Weverse Live viewership grow by 490 percent, with its community surpassing 2 million members. The Japan-based boy group &TEAM also maintained high engagement, conducting 199 live broadcasts over the year. Weverse further noted a significant expansion in Latin America, where sales of digital products surged by more than 700 percent.
Weverse, launched in 2019, is the flagship service of Weverse Company, a subsidiary of HYBE. HYBE is the South Korean entertainment giant behind BTS and houses multiple labels including Pledis Entertainment, ADOR, and Source Music. While initially focused on HYBE’s own roster, the platform has evolved into a global ecosystem by integrating artists from rival agencies and international labels. This includes major Western artists such as Ariana Grande and Conan Gray, as well as Japanese acts like YOASOBI and AKB48.
The report highlighted that fans are increasingly evolving into "super fans" through active communication tools such as Weverse DM and digital memberships. Large-scale communities with over 3 million members increased from five in 2024 to nine last year, while total merchandise sales through Weverse Shop rose from 20.6 million to 25.2 million items.
Weverse stated that the platform has proven to be a space where fans can discover and expand the joy of fandom activities tailored to their own preferences. The company plans to continue focusing on the fandom experience to allow fans to interact more deeply with artists.
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