Wolverhampton Wanderers forward Hwang Hee-chan has denied allegations that he mistreated a protocol-service company while using luxury cars.
Dispatch reported on Feb. 12 that Hwang’s side received 22 protocol vehicles — including Lamborghinis and Ferraris — from a service provider identified as “Bahana (UCK)” and engaged in unreasonable behavior. The report said Hwang left the scene after abandoning a Ferrari Purosangue worth about 800 million won on Yeongdong Bridge in May last year, and that he did not take responsibility for more than 10 accidents.
The report also said Hwang’s sister, Hwang Hee Jung, received vehicles and services from Bahana, and that the company provided the services because it had been promised it would be given management duties.
Bahana said, “If the obligations of the ‘A party’ stated in the contract had been properly fulfilled, there would not be the current legal dispute.” As an example, it cited a promotional obligation in Article 5, Clause 4, saying Hwang did not tag Bahana on the relevant social media channels and only posted a “thumbs-up” at the company’s request.
Hwang’s agency, BtheHC, said, “All of the reported content is false.” It added, “We provided the outlet with ample materials to rebut the claims, but it proceeded with one-sided reporting.”
The agency said it never entrusted Bahana with overall management. It also said the company created social media accounts and promoted itself using photos of Hwang using the vehicles without authorization, including cases in which his likeness was used without consent.
BtheHC said Bahana was the first to break trust and said it would take legal action over alleged fraud and deception, defamation through false statements, and violations of portrait and name rights.
* This article has been translated by AI.
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