Organizers said BNT Spotlight is designed as a marketing project that links emerging artists to a global stage, rather than a simple popularity vote. It combines media, content and fan participation, with voting results feeding real-time rankings, content production and wider international news distribution.
The project uses a multi-platform voting system connected across STARDOM, MY1PICK and JK FANDOM.
Sixteen teams are participating: PRIMROSE, LUN8, WAKER, ADAP, SAY MY NAME, n.SSign, NCHIVE, ALL(H)OURS, E11iVYN, JUST B, NEWBEAT, NouerA, In A Minute, We;Na, TEMPEST and X:IN.
Preliminary voting runs through Feb. 23. The semifinals are Feb. 25 to March 4, and the final is March 6-16.
Top finishers will receive global promotional rewards. The No. 1 artist is set to receive a large digital billboard ad in New York’s Times Square, distribution of articles to 600 global media outlets and 20 million views for Instagram Reels content. Second place is to receive articles to 300 outlets and 10 million Reels views, and third place articles to 50 outlets and 5 million Reels views.
All participating artists will receive a BNT News article and Instagram Reels content regardless of ranking, organizers said.
A BNT News official said BNT Spotlight is “a project in which artists, fans and media create a single growth story together,” adding that it will serve as “a new channel to expand the potential of rising artists in the global market.”
* This article has been translated by AI.
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