South Korea’s Korea Heritage Service and its affiliated National Heritage Promotion Agency, working with the Korean Cultural Center New York, opened a promotional event for the “Visit Korean Heritage” campaign in New York on Feb. 11 (local time) under the title “Korea on Stage in New York.”
Organizers themed the program “Golden Blessings: Discovering Korean Cultural Heritage,” launching it in Times Square with heritage videos on major screens and a special performance. The event also features media art, traditional arts performances and a temple-food experience to promote the value of South Korea’s national heritage.
Since Feb. 9, advertising videos highlighting South Korea’s national heritage have been running on Times Square’s large electronic billboards. The videos feature national heritage sites, traditional crafts and court dance, presenting what organizers described as the roots of today’s globally popular K-culture.
At 3 p.m. Feb. 11 in Times Square, the Chumnuri Korean Traditional Dance Company (KTDOC) and the National Heritage Promotion Agency’s arts troupe staged a roughly 30-minute special performance, “Wishes in Motion Times Square.” The program included performances with the modeumbuk drum, the sogo drum dance and the Jindo bukchum drum dance. Afterward, hat-shaped promotional items were handed out and quickly ran out.
An opening ceremony followed at 7 p.m. at the Korean Cultural Center New York, attended by about 250 people, including Korea Heritage Service Administrator Heo Min, National Heritage Promotion Agency Director Lee Gui Young, Korean Cultural Center New York Director Kim Cheon Su, South Korea’s ambassador to the United Nations, Cha Ji Hoon, and Lee Sang Ho, acting consul general in New York, along with local arts and culture figures. At the ceremony, Heo presented Kevin Woo — who played the lead vocalist of “Saja Boys” in the film “K-pop Demon Hunters” — with a “Visit Korean Heritage Passport,” which organizers said symbolized an invitation to visit South Korea and experience K-heritage firsthand. Guests also exchanged Lunar New Year greetings for Seollal.
In opening remarks, Heo said it was meaningful to introduce South Korea’s national heritage in New York, calling it a center of global culture. He said the event would help show that K-culture’s popularity is rooted in the depth and beauty of Korean heritage built over thousands of years.
With the launch, performances and hands-on programs promoting Korean heritage also began. Starting Feb. 12, traditional arts performances by the agency’s arts troupe and a temple-food class with Venerable Jeong Kwan, a master of temple cuisine, drew more than 1,700 applicants as soon as reservations opened.
A “Visit Korean Heritage Passport” produced for the event also proved popular. Participants who collected stamps after visiting experiences on each floor received K-heritage goods such as a saekdong key ring and a gat key ring. Participants said they wanted to visit South Korea with the passport after experiencing the programs.
More information is available on the official Visit Korean Heritage campaign website and the Korean Cultural Center New York website.
The Korea Heritage Service and the National Heritage Promotion Agency said they plan to expand programs following “Korea on Stage in New York” to promote the value of South Korea’s national heritage worldwide and strengthen it as a signature cultural content.
* This article has been translated by AI.
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