In a New Year’s message released Jan. 5, Chairman Euisun Chung said rapid shifts toward software-defined vehicles, AI and future mobility are creating major growth opportunities, but warned that companies that fail to internalize AI capabilities will struggle to survive.
“The only way for Hyundai Motor Group to firmly establish itself as a global top-tier company in the future is to accept and absorb AI not as technology borrowed from outside, but as the lifeblood of the organization,” Chung said, underscoring the importance of building AI expertise internally.
His remarks reflect the view that securing in-house AI capabilities is essential to deliver proprietary products and services that use AI.
The mobility market has recently seen growing focus on robotics, including humanoid robots, and autonomous driving aimed at offering more convenient and flexible mobility experiences. As leading companies compete, talks on collaboration within and across industries have also become more active to create synergies.
Against that backdrop, Hyundai Motor Group said it aims to expand value by strengthening internal capabilities rather than relying on outside technology. The company points to electric-vehicle battery technology as a leading example of successful internalization. Hyundai have continued to strengthen cooperation with global battery makers while building vehicle-centered battery expertise, rolling out EVs such as the Ioniq series.
The group are also pushing to deepen battery R&D. In November, it held a topping-out ceremony for the “Future Mobility Battery Anseong Campus,” and is pursuing what it described as the group’s first large-scale battery-focused R&D hub, targeting completion by the end of this year. It said it is building a close cooperation framework between automakers and the battery industry in line with government electrification policies.
Hyundai Motor Group said its electrification strategy depends on in-house capabilities to define performance and safety standards from a vehicle perspective and to integrate, develop and validate batteries based on real-world driving conditions.
* This article has been translated by AI.
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