Samsung Electronics eyes quarterly operating profit of 30 trillion won

By Candice Kim Posted : February 16, 2026, 14:29 Updated : February 16, 2026, 14:29
Samsung Electronics Seocho headquarters/ Yonhap

SEOUL, February 16 (AJP) - Samsung Electronics is expected to reach 30 trillion won in quarterly operating profit for the first time in the January-March period, driven by surging demand for AI-related memory chips.

The South Korean tech giant posted a record 20 trillion won in operating profit in the October-December quarter, becoming the first domestic company to reach that milestone. Analysts now project it will add another 10 trillion won in just one quarter.

According to brokerage estimates, Samsung's first-quarter operating profit is forecast at 32.5 trillion won, up 386.6 percent from 6.7 trillion won a year earlier. Revenue is expected to reach 111.4 trillion won, a 40.8 percent increase from 79.1 trillion won in the same period last year.

Rival SK Hynix is also projected to approach the 30 trillion won mark, with analysts estimating first-quarter operating profit of 28.3 trillion won, up 280.2 percent year-on-year. The company's sales are forecast at 42.9 trillion won, a 143.1 percent jump from the previous year.

SK Hynix posted an operating profit of 19.2 trillion won in the fourth quarter, just short of the 20 trillion won threshold. However, analysts say the company could reach 30 trillion won in the current quarter, with its operating margin expected to hit 66 percent, exceeding the record 58 percent achieved in the previous quarter.

The exceptional performance stems from explosive demand for high-bandwidth memory and DRAM chips used in AI servers, as well as NAND flash memory for data centers. Memory chip prices have surged as hyperscalers rush to secure supply for AI infrastructure buildouts.

Market research firm Counterpoint Research projects memory prices will rise 80-90 percent in the first quarter compared to the previous quarter. Prices for 8GB DDR4, a standard PC memory chip, are expected to jump 91 percent after a 35 percent increase in the fourth quarter. Server-grade 64GB DDR5 prices are forecast to surge 99 percent following a 76 percent gain in the previous quarter.

Global investment bank Morgan Stanley estimates Samsung's operating profit will reach 245.7 trillion won this year and 317.4 trillion won next year. For SK Hynix, the bank projects 179.4 trillion won this year and 225.4 trillion won in 2027.

Nomura Securities raised its target price for Samsung to 290,000 won from 220,000 won, and for SK Hynix to 1.56 million won from 1.25 million won. The brokerage projected Samsung's operating profit at 243 trillion won this year and 322 trillion won next year.

KB Securities analyst Kim Dong-won noted that memory supply shortages have intensified in February compared to the fourth quarter, with major customers' demand fulfillment rates at around 60 percent.

"AI data center companies are absorbing 70 percent of Samsung's memory shipments, establishing a solid structural demand base," Kim said in a recent report on Thursday. "Considering the limited expansion of memory supply through 2027, maximum production capacity will emerge as a core competitive advantage."

Industry sources say both companies have already sold out their memory production for this year, with global big tech firms lining up with advance payments to secure supply, providing unprecedented earnings visibility and stability compared to previous boom cycles.

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