Lexus authorized dealer Cheonwoo Motors was named “Best Dealer” at the “2025 Lexus Dealer Convention” selected by Lexus Korea, held on Feb. 10. The honor marked Cheonwoo Motors’ fifth win, the most among Lexus’ eight dealer groups.
Cheonwoo Motors first won in 2009 and has since received the award in 2019, 2020, 2023 and 2025. The company said the recognition followed strong results in Lexus Korea’s annual internal evaluation based on objective criteria.
Cheonwoo Motors attributed the performance to customer care built around the idea that “the sale is not the end, but the beginning.” The company said it has worked to stay connected with customers after delivery by running invitation programs such as golf, horseback riding, baseball and billiards lessons, as well as a camping festival, to boost retention.
CEO Jung Se-rim said the fifth award reflects efforts beyond sales. “This fifth win is the result of Cheonwoo’s work to move beyond simply selling more cars and to delight each customer by meeting their car-life needs,” Jung said. “We will continue to pursue change, improvement and new challenges.”
* This article has been translated by AI.
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