MAN Truck & Bus Korea said it held its “2026 Sales & CSM Conference” on Feb. 11 in Cheongju.
The company said the event was designed to mark the start of its 25th year since establishing its Korean unit, review last year’s results and share key tasks for this year.
About 160 people attended, including President Peter Andersson, employees, representatives from sales branches and service centers nationwide, and officials from MAN Financial Services.
Under the motto “Stronger Together,” the conference reviewed last year’s performance and shared 2026 strategic directions and major tasks across core areas including products, services and finance. The company also held internal networking sessions aimed at strengthening coordination and collaboration.
MAN Truck said it surpassed cumulative sales of 15,000 units last year despite a challenging market, which it said demonstrated strong brand competitiveness.
It said it strengthened its lineup with new products tailored to the Korean market and announced its “MAN CORE 360” strategy. The company also focused on service capabilities by opening a company-run service center in Busan, launching the “MyMAN Korea” mobile app, and running “MAN Service Day,” a free on-site inspection program.
This year, the company said it will continue to develop customer-focused business activities by expanding customer participation programs such as total cost of ownership reduction initiatives and test-drive events. It also plans to pursue the opening of a service center in Icheon and to improve service quality through skills development and structured training under its Ausbildung program.
The engine division plans to strengthen its position in marine and energy engines with new engines that apply gas-engine technology and solutions based on MAN Smart Hybrid, the company said.
An awards ceremony was also held to recognize top-performing sales staff and service centers from last year. Awards were presented in 21 categories, including top overall sales, top sales by product, highest year-over-year growth in sales, best CXI (customer experience index) service center, and best SSD (service site development) service center.
MAN Truck also held a special event to support 18 trainees starting the eighth class of its German-style vocational training program, Ausbildung.
The program combines on-the-job training with classroom instruction to develop skilled technical workers. MAN Truck said it has selected a total of 124 trainees since 2018, after signing a business agreement with the Korean-German Chamber of Commerce and Industry.
“Over the past 25 years, MAN Truck’s development in the Korean market has been possible thanks to the dedication of our employees across sales, service and headquarters, and our customers’ continued trust,” Andersson said. “This year, we will expand our activities in Korea by introducing new products and services and strengthen customer-centered business solutions.”
* This article has been translated by AI.
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