Pulmuone's U.S. tofu revenue rose 12.2 percent year-on-year to about 224.2 billion won ($154.4 million) in 2025, the company said Thursday. Tofu accounts for roughly half of the U.S. unit's total revenue, and the company has held the top market share position in the American tofu segment for 11 consecutive years.
The fastest-growing product was its High Protein Tofu line, which nearly tripled in sales from 15.6 billion won in 2021 to 41.5 billion won in 2024. Delivering 14 grams of protein per 85-gram serving, the product has found resonance among consumers looking to replace meat with cleaner protein sources.
"The demand for tofu in the U.S. is steadily increasing as the flexitarian population grows and the trend of consuming high-protein, plant-based foods instead of meat spreads," said KS Cho, CEO of Pulmuone Foods USA.
"By expanding our supply and actively targeting new channels alongside existing retail growth, we plan to further solidify our leadership in the U.S. tofu market."
Pulmuone entered the U.S. tofu market in earnest after acquiring the country's leading tofu brand Nasoya in 2016. The company now operates three tofu manufacturing plants — two in Ayer, Massachusetts, and one in Fullerton, California — and sells its products across about 15,000 retail locations, including Walmart, Target, Publix, and Kroger.
The company said it secured major new retail accounts in the third quarter of last year and plans to complete a production line expansion at its Ayer facility during the first quarter of this year. It is also pursuing additional capacity at the Fullerton plant and eyeing foodservice, school cafeterias, and B2B food ingredient channels as avenues for further growth.
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