Volvo Car Korea said on the 19th that since full-scale deliveries of the new S90 and XC90 began in July last year, sales have increased 57.5% and 95.5%, respectively, compared with the first half of the year.
The S90 is the brand’s flagship sedan, combining Volvo technology with the lifestyle the company says it aims to deliver. It measures 5,090 millimeters in length with a 3,060-millimeter wheelbase, which Volvo said provides roomy comfort beyond its class. The interior reflects a “Swedish living room” concept, using a mix of high-quality materials.
Rear air suspension, previously limited to the top trim, is now standard on the B5 Ultra trim. Volvo said the system automatically adjusts ride height and damping based on road conditions and load.
The plug-in hybrid T8 model was named “Hybrid Sedan of the Year” by the Korea Automobile Writers Association (AWAK), which cited both the electrified powertrain’s completeness and the sedan’s quietness and driving quality.
The XC90 is Volvo’s representative SUV, showcasing the company’s technology and product competitiveness.
Exterior updates focus on new matrix LED headlights and changes to the front bumper, fenders and hood details. Like the S90, the cabin follows the “Swedish living room” theme, combining recycled polyester textile, wood trim and upgraded ambient lighting.
The XC90 is offered with a plug-in hybrid T8 and a mild-hybrid B6 powertrain, which Volvo said deliver efficiency and performance suited to the electrification era.
Both vehicles come standard with Volvo’s next-generation user experience system, “Volvo Car UX.”
* This article has been translated by AI.
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