Innocean said Monday it was ranked No. 1 in South Korea and No. 6 in Asia in Campaign Brief Asia’s “2025 Creative Rankings.”
The rankings compile major international advertising award results earned by agencies across Asia over the past two years, covering the period from Jan. 1, 2024, through Dec. 31, 2025.
Campaign Brief Asia weighted wins across 12 major global awards, including Cannes Lions, the New York Festivals and the Clio Awards, based on each competition’s standing.
Innocean placed first among South Korean agencies and finished sixth overall in Asia. Campaign Brief Asia said Innocean posted the strongest award performance over the two-year period, citing a run of top prizes at leading global competitions.
In individual rankings, Innocean CEO and chief creative officer Kim Jeong-a ranked first among South Korean creative directors based on award results. Copywriter Yang Do-yu, art director Oh Eun-ha and creative director Moon Na-ri tied for first in South Korea in the creative category for the most awards won.
Kim also ranked sixth across Asia. The individual creative rankings covered 2,885 people, including copywriters, art directors and creative directors. The “Night Fishing” campaign with Hyundai Motor Co. was among works that received high marks, Innocean said.
Innocean previously ranked first in the “Indonesia Creative Rankings,” giving the company top spots in both its South Korean headquarters and an overseas unit. In Indonesia, it held the No. 1 position for a second straight year, it said.
“From late last year to early this year, we were named ‘Agency of the Year’ three times in a row by leading overseas organizations, which is very meaningful and gratifying,” Kim said. “This achievement goes beyond awards, serving as an important opportunity to raise the standing of Korean creativity in the global market while also helping drive client growth,” she said.
* This article has been translated by AI.
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