SEOUL, February 23 (AJP) - Samsung Electronics announced the release of its new "Bespoke AI Ice Water Purifier" for the domestic market, integrating voice recognition and high-capacity ice production into its home appliance lineup.
Priced at 2.39 million won ($1,780), the countertop appliance is designed to produce up to 8 kilograms of ice per day—equivalent to approximately 1,000 ice cubes—and can store about 100 cubes simultaneously.
The new model focuses heavily on automated hygiene and water safety. It features a four-stage filtration system certified by NSF International, which Samsung states can remove 82 types of harmful substances, including microplastics, heavy metals, and microcystin.
To address maintenance, the purifier employs an AI-based sterilization system that learns users' drinking patterns to automatically sanitize its stainless-steel water pipes and ice trays during non-use hours. It also utilizes UV sterilization at the ice dispenser.
In a push to expand its smart home ecosystem, Samsung has integrated its voice assistant, Bixby, with a new "Voice ID" feature. The system can distinguish between different family members' voices and automatically dispense water based on their pre-set volume and temperature preferences. Users can save up to 20 custom presets, adjusting water volume in 10-milliliter increments and temperature up to 90 degrees Celsius.
The premium water purifier market in South Korea is highly competitive, traditionally dominated by rental-based companies like Coway, alongside archrival LG Electronics. Samsung's integration of voice-recognition AI and heavy-duty ice making in a single countertop unit is a strategic move to capture the growing segment of consumers willing to purchase high-end, smart kitchen appliances outright rather than opting for traditional rental services.
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