Genesis said Sunday it successfully concluded the 2026 Genesis Invitational, held Feb. 19-22 local time at Riviera Country Club in California.
Marking the tournament’s 100th anniversary, the event is one of the PGA Tour’s top “signature events,” drawing leading players including world No. 1 Scottie Scheffler, No. 2 Rory McIlroy and No. 3 Justin Rose to compete for prize money and FedExCup points.
Jacob Bridgeman won at 18-under-par 266. McIlroy and Kurt Kitayama finished one stroke back in a tie for second. Genesis awarded Bridgeman $4 million and a GV80 Coupe Black.
Max Greyserman made a hole-in-one on the 14th hole in the final round.
During the tournament, Genesis displayed 18 vehicles, including the GV60 Magma model, the electrified GV70 and the GV80 Coupe, to spectators and to TV audiences across the United States.
Genesis also set up a “Genesis 14th Hole Lounge,” featuring Genesis Golf Collection sales, a golf swing simulator experience and a display of Boston Dynamics’ four-legged robot, Spot.
Genesis said it ran its “California Rises” campaign for a second straight year, launched last year with the PGA Tour and TGR Live to support recovery from California wildfires.
As part of the campaign, Genesis held a “Birdies for Good” event, pledging $1,000 for each birdie or eagle on five holes — Nos. 10, 14, 16, 17 and 18 — and $25,000 for each hole-in-one. The effort raised about $320,000 in relief funds during the tournament.
Genesis said it plans to donate a total of $1 million, including those funds, to local charities including the American Red Cross, the California Fire Foundation and the Genesis Inspiration Foundation.
Genesis, the title sponsor for the 10th year, previously extended its sponsorship agreement for the Genesis Invitational through 2030 with the PGA Tour and the Tiger Woods Foundation ahead of this year’s tournament.
* This article has been translated by AI.
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