Hyundai Motor said on Feb. 24 it has extended its partnership with the Los Angeles County Museum of Art, or LACMA, through 2037.
Through the partnership, Hyundai has sponsored eight exhibitions since 2015, starting with “Rain Room” and continuing through “Tavares Strachan: The Day Tomorrow Began,” which opened in October. The company said the support has included shows exploring the intersection of art and technology, as well as exhibitions rooted in research on Korean art history, including Korean calligraphy and modern art.
Hyundai has also supported one of LACMA’s flagship initiatives, the Art + Technology Lab, backing a wide range of efforts over the past decade, including 45 artist projects, the company said.
Along with the extension, Hyundai and LACMA unveiled a new exhibition series, the “Hyundai Project.”
The revamped Hyundai Project will be an exhibition program that takes an in-depth look at the work of internationally recognized artists with ties to Los Angeles and the Pacific Rim region, while presenting new works at LACMA. It is scheduled to run every other year starting in 2028.
Ahead of each opening, the partners plan to install a large banner work by the featured artist on the exterior of LACMA’s BCAM building, aiming to extend the experience beyond the galleries.
LACMA’s Art + Technology Lab will begin selecting and supporting artist projects through a biennial open call starting this spring. The museum also plans to make public programs such as symposiums and demo days a regular feature, offering audiences a look at artists’ research and experimentation.
Hyundai Motor Group Executive Chair Euisun Chung said, “Through our long-standing collaboration with LACMA, Hyundai has supported the convergence of art and technology and broadened the horizons of Korean art.” He added, “We will continue diverse collaborations that inspire the present era, including supporting artists’ creative experiments and expanding opportunities for audiences to engage with art.”
LACMA CEO Michael Govan said, “Through our partnership with Hyundai, we have added depth to exhibitions and the collection, and provided emerging creators with new opportunities through research and experimentation.” He added, “Through our partnership with Hyundai, which aims for artistic innovation and the expansion of global discourse, we will strengthen support for future generations of creators.”
Hyundai said it also works with art institutions worldwide, including Tate in the U.K., the Whitney Museum of American Art and the Korean Pavilion at the Venice Biennale, presenting a range of art projects.
* This article has been translated by AI.
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