LIV Golf said the collaboration reflects its approach of letting a new generation of fans experience golf in different ways, on and off the course. The league said its goal is to broaden golf’s reach globally by combining top-level competition with entertainment and culture.
LIV X is built on the “Playbook” platform and is designed to keep fans connected to LIV Golf through games and content. LIV Golf said it expects the digital experience to expand access to league and player content and increase fan engagement.
Dennis Taylor, LIV Golf’s chief technology officer, said, “The launch of LIV Golf Fantasy is an important step forward in expanding fan engagement through technology.” He said it will make golf “a more exciting, participatory sport,” strengthen interaction among fans and offer new ways to enjoy the league worldwide.
Taylor said the new offerings will help fans who attend events in person as well as those who follow through the LIV Golf app, social channels and broadcasts to experience players and teams more deeply, while also strengthening the foundation for fans to compete with one another. He added that LIV Golf is “very proud” to be Beyond Sports’ first golf partner and called it the start of a long-term effort to bring fans closer to the game.
Luke Gough, head of Play at Beyond Sports, said the products began with a simple idea: people can be golf fans without playing a round. He said the platforms combine interactive experiences with meaningful rewards to reach both existing golf fans and the broader public, encouraging continued participation and competition.
Gough said the partnership with LIV Golf is a significant opportunity and that he is proud to help advance the league’s modern vision.
The launches come ahead of the HSBC LIV Golf Hong Kong tournament, scheduled for March 5-8 at Hong Kong Golf Club. LIV Golf said additional features for the LIV Golf Fantasy platform are in development and will be released in stages later in the season.
* This article has been translated by AI.
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