Volvo Car Korea said Tuesday it expanded its “Volvo Toy Hospital” event to major showrooms nationwide, collecting and donating a total of 707 toys in partnership with the Swedish Embassy in Seoul and Kinis Toy Hospital.
The event ran from Nov. 15 to Dec. 14 at Volvo showrooms across the country. During the campaign, visitors donated unused or broken toys as part of year-end giving, the company said.
Showrooms also offered hands-on programs for families, including a color-book DIY kit designed to evoke Sweden’s year-end holiday atmosphere.
The 707 broken toys collected nationwide were sent to Kinis Toy Hospital’s “toy doctors,” a group that includes retired engineering Ph.D.s, teachers and manufacturing experts, and were repaired, the company said. The restored toys will be delivered in stages through Kinis to organizations that need them, including local care centers and an environmental coalition.
Lee Yoon-mo, CEO of Volvo Car Korea, said he hoped families found meaning in donating toys children once cherished and taking part in a resource-circulation effort that gives broken items a new use. He added that the company will continue working toward a sustainable world for future generations.
Volvo Car Korea said it continues to carry out social-contribution programs aimed at promoting sustainability based on a people-centered philosophy.
It said it has maintained cooperation with the Purme Foundation to support customized assistive devices and rehabilitation for children and teenagers with disabilities. The company also said it previously donated about 15,000 “children’s safety key rings” to childcare support centers and the National Police Agency to help strengthen child safety on the road.
* This article has been translated by AI.
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