Great Place to Work, or GPTW, is a U.S.-based global evaluator that diagnoses and assesses workplace culture at about 30,000 companies in 170 countries each year. Its certification process has three stages following domestic and international verification.
Kia earned the first-stage certification after recording a 79% positive response rate in an online employee survey. The company was also rated highly in its workplace-culture submission, leading to its selection for the top-100 list.
More than 5,000 employees in South Korea across all job categories took part in the survey, which included 60 questions. Respondents reported high satisfaction in areas including ethical management, pride in the company, trust in leaders, engagement and a participatory culture.
In the workplace-culture submission, evaluators gave favorable marks to Kia’s stated direction of being “customer-centered, people-centered.” Kia said it runs programs to strengthen internal communication, including “CEO Live,” an online town hall with senior management that includes global employees, and monthly Kia value meetings held by each division.
Programs that cross workplace and job boundaries also drew attention, the company said. In 2024, marking its 80th anniversary, Kia held a “Kia, Let’s Run Together” marathon event for employees across all job groups in South Korea. Last year, it also rolled out companywide a “Happy New Kia” program in which division and office leaders encourage new employees on their first day.
A Kia official said the company’s domestic and overseas units will work together to build an agile and flexible culture under its customer- and people-centered direction, adding that Kia will seek certification as one of the world’s best places to work based on the latest recognition.
* This article has been translated by AI.
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