By Yoo Na-hyunPosted : February 26, 2026, 14:04Updated : February 26, 2026, 14:04
Visitors look around exhibition booths during the 2026 Seoul Living Design Fair at COEX in southern Seoul on Feb. 25.2026 AJP Yoo Na-hyun
SEOUL, February 26 (AJP) -The 2026 Seoul Living Design Fair opened Wednesday at COEX in southern Seoul, transforming the cavernous exhibition halls into a playground of textures, light and ideas.
Now in its 31st year, the country’s largest interior and lifestyle showcase returns under the theme “Sustainable Living and Design.” Organizers say around 450 domestic and international brands have joined this year’s edition — the biggest lineup yet.
For five days through March 1, COEX becomes a walk-through mood board of modern living. From sculptural sofas and modular shelving to mood lighting, tactile textiles and next-generation home appliances, every aisle offers a snapshot of how Koreans are reimagining their homes.
Visitors look around exhibition booths during the 2026 Seoul Living Design Fair at COEX in southern Seoul on Feb. 25.2026. AJP Yoo Na-hyun
Visitors look around exhibition booths during the 2026 Seoul Living Design Fair at COEX in southern Seoul on Feb. 25.2026. AJP Yoo Na-hyun
Visitors look around exhibition booths during the 2026 Seoul Living Design Fair at COEX in southern Seoul on Feb. 25.2026. AJP Yoo Na-hyun
This year, sustainability is not just a buzzword — it’s the backbone. Recycled woods, bio-based fabrics, low-energy lighting and smart energy systems take center stage. Brands are leaning into warmer palettes, natural finishes and compact, multifunctional designs that reflect urban living realities.
Visitors look around exhibition booths during the 2026 Seoul Living Design Fair at COEX in southern Seoul on Feb. 25.2026. AJP Yoo Na-hyun
Visitors look around exhibition booths during the 2026 Seoul Living Design Fair at COEX in southern Seoul on Feb. 25.2026. AJP Yoo Na-hyun
Visitors move from minimalist studio setups to cozy, plant-filled living rooms and tech-forward kitchens, exploring spaces that feel both practical and aspirational. The fair captures a shift: homes are no longer just places to live, but carefully curated reflections of values — wellness, efficiency and environmental awareness.
Since its launch, the annual fair has evolved into a barometer of Korea’s design culture, where industry insiders scout emerging brands and everyday consumers gather inspiration for their next renovation — or simply their next idea.
Visitors look around exhibition booths during the 2026 Seoul Living Design Fair at COEX in southern Seoul on Feb. 25.2026. AJP Yoo Na-hyun
Visitors look around exhibition booths during the 2026 Seoul Living Design Fair at COEX in southern Seoul on Feb. 25.2026. AJP Yoo Na-hyun