On YouTube, T’way Air features documentary-style long-form content in which employees appear on camera to share their work and daily routines. The airline said storytelling based on real workplaces has helped increase viewer engagement and channel growth. As of the end of this month, the channel had about 74,000 subscribers, up 153% from the same period a year earlier.
Notable videos include “Vancouver Branch Manager” (400,000 views), “A Day in the Life of the Youngest Employee at Incheon Airport” (380,000), and “Newly Hired Aircraft Mechanic,” about a 30-year veteran taking on a new challenge (160,000).
On Instagram, T’way Air said it is reinforcing its follower-focused approach. As of the end of this month, the account had about 210,000 followers, a 17% increase from a year earlier. The airline posts short-form videos offering behind-the-scenes looks and practical information designed to be quickly understood.
It recently drew attention by switching the account to private and running an event that offered discount coupons only to followers. During the event, about 17,000 new followers joined, the airline said.
Popular Instagram posts include a video on how pilots and cabin crew communicate in flight (1.13 million views), a preflight cabin crew briefing meeting (480,000), and tips on what to do if you lose earphones on board (170,000).
“We are building trust with customers by showing the moments they are curious about as they are,” a T’way Air official said. “We will continue to expand empathy and communication with customers through stories that reflect employees’ concerns and pride, along with practical information.”
* This article has been translated by AI.
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