In early February, the company created new project teams for stainless steel for next-generation growth markets, PosMAC for renewable energy, high-manganese steel, and an electric-arc-furnace premium steel initiative. Those join four teams launched in December — energy plate, electrical steel sheet for power applications, Giga Steel and HyperNO — completing its “eight core strategic product technology development project teams,” which are now fully operating.
POSCO said it has been building the project-team system since late last year to rebuild steel competitiveness and secure future growth engines, integrating management from technology development through production and sales. The eight teams are placed directly under the Pohang and Gwangyang steelworks so research results can be applied immediately on the production floor, the company said, as it seeks to expand high value-added steel products and capture future market leadership.
POSCO said it will differentiate product groups between the two plants based on their R&D and production strengths. Pohang will focus on improving performance and developing energy steel used in oil and gas, power generation and renewable energy, in line with rising global electricity demand, aiming to become a leading producer of energy steel.
Gwangyang, where automotive steel sheet is a mainstay, will strengthen competitiveness as a mobility-focused plant centered on new growth steel to secure leadership in autonomous driving and future mobility and to meet rising demand for low-carbon products.
POSCO Group Chairman Jang In-hwa said in his New Year’s address that the company must “complete the portfolio of eight core strategic products, which are key to future industries, and strengthen market leadership.”
POSCO also said it plans to take the lead in improving the domestic steel ecosystem in step with the government’s “steel industry advancement plan.” A company official said that amid an increasingly difficult business environment — including a flood of low-priced imports and global tariff barriers — POSCO will break down departmental boundaries to expand its portfolio around the eight products and solidify leadership in future industrial markets.
* This article has been translated by AI.
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