KGM said the event was designed to brief dealers and the media on its brand and marketing strategy for this year, export plans, mid- to long-term product lineup direction and new models.
Ahead of its planned launch in Europe, KGM gave dealers an early look at the Musso, which the company said has been well received since its domestic debut in January, to gauge market reaction and build expectations.
KGM also displayed existing models such as the Musso EV and Torres EVX, along with tuned versions by trim, including taxi and camper variants, off-road vehicles and fire trucks.
Dealers and reporters showed strong interest in the Musso’s styling and multipurpose use, as well as tuned models including a Torres EVX taxi and a Musso EV camper, KGM said.
Alongside the conference, KGM said it recognized and awarded top-performing dealers in the German market for last year.
Western Europe is KGM’s largest export region, with 22,496 vehicles shipped there last year, accounting for 32% of total exports. Germany ranked as KGM’s third-largest export market with 6,213 vehicles, behind Turkiye (13,337) and Hungary (9,508).
A KGM official said exports topped 70,000 vehicles last year, the company’s best performance in 11 years. The official said KGM plans to strengthen its push in Germany and Europe through new-product launches and marketing strategies, citing strong interest from dealers and reporters in the Musso and the tuned lineup.
* This article has been translated by AI.
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