Hyundai Motor Co. said Sunday it will run a series of special EV promotions starting in March to mark the Ioniq 9’s “2026 Car of the Year” triple crown.
In South Korea, the three major “Car of the Year” awards are presented separately by the Korea Automobile Journalists Association, the Korea Automobile Expert Journalists Association and JoongAng Ilbo. Each group’s jury evaluates factors including price, performance and innovative technology to select what it considers the best vehicle each year.
Under the promotion, customers who sign contracts in March and take delivery by April will receive a 1 million won discount on Hyundai passenger EVs, including the Ioniq 5, Ioniq 6, Ioniq 9 and Kona Electric. Small electric commercial vehicles, including the Porter Electric and the ST1 (excluding the chassis cab), will receive a 500,000 won discount.
Hyundai will also hold an online customer event from March 1 to 15, offering daily vehicle discount coupons worth up to 10.4 million won.
Customers can participate through a roulette event on Hyundai’s official website. Prizes include a 3 million won discount coupon for one winner per day, a 1 million won coupon for five winners per day, and a 100,000 won coupon for 24 winners per day. The coupons do not apply to buses, medium and large trucks, commercial vehicles or the Casper model.
Hyundai said customers using its “Hyundai EV Burden Down Promotion” will receive additional benefits through a vehicle-care “STRESS-FREE” package. The program is a 36-month installment plan that allows customers to defer returning the vehicle, and it offers a 2.8% interest rate as of March, the company said.
Customers who take delivery of an Ioniq 5, Ioniq 6 or Kona Electric in March through the program will receive three years of benefits, including body-care service covering up to 1.2 million won for repair and parts replacement (up to three total claims, once per area) and support for auto insurance deductibles (up to three claims, capped at 500,000 won per claim).
Hyundai is also offering a “repeat purchase customer program” for existing EV finance customers.
For customers currently using a Hyundai passenger EV or the Nexo through Hyundai Capital’s installment financing, rent or lease, Hyundai said it will offer a 2.3% interest rate — 0.5 percentage points lower — if they repurchase an eligible vehicle on installment using the “Hyundai EV Burden Down” program and take delivery in March. Customers who take delivery in March through the “Hyundai EV Rent/Lease Promotion” will receive a monthly payment discount equal to about 10% of the vehicle price, the company said.
“The Ioniq 9’s Car of the Year triple crown shows that experts have validated Hyundai’s electrification technology,” a Hyundai official said. “We prepared a range of benefits so more customers can experience the value of EVs.”
* This article has been translated by AI.
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