Audi Korea said Tuesday it has appointed Lee Gyu-hee, an executive director, as its new head of marketing communications.
Starting Tuesday, Lee will oversee the company’s overall marketing, including brand strategy, marketing communications, digital and content strategy, and customer experience, Audi Korea said.
Audi Korea described Lee as a brand strategy specialist with broad experience across global automotive and performance brands. At Volkswagen Group China, he held key leadership roles including brand management director, marketing director and head of the Brand Innovation Project House, leading initiatives such as brand innovation, market repositioning and building a data-driven marketing system.
He also served as marketing and communications director for Asia-Pacific and the Middle East at French high-performance sports car brand Alpine, overseeing marketing strategy in key markets.
Lee has also worked in global creative agencies and strategic consulting, and is credited with leading large-scale innovation projects across sectors including automotive, luxury goods and electronics, the company said.
Audi Korea is seeking to strengthen its position in the domestic market this year by expanding new model launches and refreshing the brand. The appointment reflects its push to reinforce its premium positioning, upgrade digital marketing capabilities and deliver more customer-centered brand experiences, it said.
Audi Korea President Steve Clotty said Lee’s global perspective and strategic expertise will play an important role in taking the Audi brand “to the next level.” He said the company will strengthen touchpoints with customers in South Korea and further solidify Audi’s premium value.
* This article has been translated by AI.
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