The company said Tuesday it is holding a technology demonstration for global customers at its winter test site in Arjeplog, Sweden.
The event has been under way in stages since Feb. 27 local time. About 100 representatives from more than 10 customers in Europe and North America are expected to visit. European automakers on site are known to be showing interest in Hyundai Mobis’ next-generation braking system, which the company plans to mass-produce this year.
Hyundai Mobis is demonstrating new products it is discussing for orders or plans to supply by installing them on demo vehicles, then showcasing performance through driving evaluations.
Arjeplog, a small city in northern Sweden about 7,000 kilometers from South Korea, is home to winter test operations run mainly by European automakers.
Hyundai Mobis said it has dispatched large research and development teams there each year from January to March since 2006 to validate key components and advanced technologies. This year, it has transported more than 80 vehicles to the site and is carrying out more than 60 projects.
The company said it uses the site to determine whether components under development meet evaluation standards in extreme cold, and to verify autonomous-driving sensors, controllers and algorithms. It also said joint early development of key components with customers ahead of new vehicle launches is increasing.
“Customers visiting the winter test site are expressing satisfaction after riding in demo vehicles equipped with Hyundai Mobis solutions for key components such as braking and steering,” a Hyundai Mobis official said. The official said the company plans to underscore to global customers that its competitiveness in key components is backed by large-scale R&D investment and a rigorous quality verification system.
Hyundai Mobis also operates a winter test site in the Heihe area of Heilongjiang province in northern China to validate key components for China-market models. In summer, it leases a test site in Wanaka in southern New Zealand to conduct year-round validation under assumed extreme cold conditions.
* This article has been translated by AI.
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