Kia said Tuesday it sold 247,401 vehicles worldwide in February, down 2.8% from a year earlier.
Domestic sales fell 8.7% to 42,002 units, while overseas sales slipped 1.5% to 205,005. Special-purpose vehicle sales totaled 394 units.
The Sportage was Kia’s best-selling model globally, with 47,081 units sold. It was followed by the Seltos with 24,305 and the K4 with 18,434. In South Korea, the Sorento led sales with 7,693 units.
In the domestic passenger-car segment, Kia sold 9,896 units, led by the Ray (3,241), K5 (2,175) and K8 (1,384). Domestic RV sales totaled 25,447 units, including the Sorento, Sportage (3,800), Carnival (3,712) and EV3 (3,469).
In commercial vehicles, Kia sold 6,659 units, including the PV5 (3,967) and Bongo III (2,607).
Electric vehicle sales reached 14,488 units, topping 10,000 in a month for the first time and marking a record monthly total. The PV5 led with 3,967 units, followed by the EV3 with 3,469 and the EV5 with 2,524.
Overseas, the Sportage was the top seller with 43,281 units, followed by the Seltos with 22,875 and the K4 with 18,434.
Special-purpose vehicles totaled 394 units, including 64 sold domestically and 330 overseas.
A Kia official said domestic sales temporarily declined because the Lunar New Year holiday reduced the number of business days from a year earlier. The official said the company will work to improve sales with new models and eco-friendly vehicles, including the Seltos hybrid, PV5 and EV5.
* This article has been translated by AI.
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